Show notes
Candidates keep asking us: how do I talk about policy cuts without going on defense? In this episode, we bring back Bruce Lesley from First Focus on Children to workshop exactly that. We dig into what the "Big Ugly Bill" means for families, why centering kids (not adults) changes voter support dramatically, and what messaging actually moved voters in places like Virginia and New Jersey. Plus, Bruce explains "organized abandonment" and why it matters for how you talk to your district.